https://vt.tiktok.com/ZSmpwJ4kb/

68 topics across 7 chapters

Chapter 1

TikTok photo posts (carousels): fundamentals

Supported post types & in-app constraints

2 subtopics

In-app check: confirm current photo-post limits and requirements before designing

Create a quick test post (draft) to validate slide count, quality, and UI overlays

Aspect ratios, safe areas, and cropping behavior

2 subtopics

Build a reusable vertical template with margins for UI (top/bottom/right overlay zones)

Export checklist: resolution, compression, sharpness, and text legibility on phone

Swipe UX: pacing, captions, and calls-to-action

2 subtopics

Write a one-sentence hook for slide 1 (promise + curiosity)

Add a final-slide CTA (save/share/follow) that matches the post’s value

Chapter 2

Plan the story & content for a swipeable post

Audience, niche, and goal setting

2 subtopics

Define a clear viewer persona and the single problem your carousel solves

Pick one primary success metric for the post (e.g., saves, shares, profile visits)

Storyboard a slide-by-slide narrative

2 subtopics

Draft a 5–9 slide outline: Hook → Steps/Proof → Summary → CTA

Convert the outline into on-screen text: short lines, concrete claims, no filler

Music/audio and pacing choices (even for photo posts)

1 subtopics

Choose audio that matches the swipe rhythm and reinforces the mood of the story

2 subtopics

Use only assets you own or are licensed to use (photos, templates, icons, fonts)

Check music usage rights and region restrictions before publishing

Chapter 3

Design system for carousel slides (brand + readability)

Typography & hierarchy for small screens

1 subtopics

Pick 1–2 fonts and define a repeatable hierarchy (H1, H2, body, callouts)

Color, branding, and visual consistency

1 subtopics

Create a simple brand kit: palette, accent color, and 2–3 reusable styles

Carousel layout patterns (grids, steps, before/after, comparisons)

2 subtopics

Use a grid and alignment rules so every slide “feels” like the same series

Build reusable components (step card, tip box, warning box, CTA slide)

Accessibility & readability

2 subtopics

Run a contrast/readability check on a real phone (bright + dark environments)

Create an accessibility checklist: font size floor, line length, contrast, and clutter limits

Chapter 4

Production workflow: capture → edit → export

Capture: lighting, framing, and composition

2 subtopics

Set up simple lighting (window light + reflector / basic 3-point) for consistent results

Shoot with composition intent (rule of thirds, leading lines, clean background)

Edit: color, exposure, and retouching basics

2 subtopics

Do a basic edit pass: exposure, white balance, highlights/shadows, and sharpening

Retouch lightly: remove distractions, keep skin/textures natural to avoid “AI/plastic” look

Export & file management

2 subtopics

Create naming/version rules (date-topic-v1) so you can iterate without losing files

Do a private/draft upload test; adjust compression or text size until it matches expectations

Chapter 5

Publish & optimize for discovery (SEO, hashtags, engagement)

Posting flow & settings (privacy, comments, cover, sound)

1 subtopics

Create a pre-post checklist: privacy, comments on/off, cover clarity, and sound choice

Keywords, captions, and hashtags

2 subtopics

Write a caption with natural keywords (what it is, who it’s for, outcome, CTA)

Choose a small set of relevant hashtags (broad + niche + series tag) and stay consistent

Engagement tactics that fit carousels

1 subtopics

First-hour routine: pin a helpful comment, reply fast, and prompt saves/shares (not spam)

Chapter 6

Analytics & iteration for photo posts

Measure performance: what to track for carousels

2 subtopics

Set up a weekly tracking sheet (views, likes, comments, shares, saves, profile visits)

Interpret intent signals: saves/shares > likes; use them to decide what to repeat

Run simple experiments (A/B-style) responsibly

2 subtopics

Create two variants of slide 1 (hook text/image) while keeping the rest identical

Run a 7–14 day test cycle: one variable, log results, decide the next iteration

Systemize: batching and a sustainable cadence

2 subtopics

Batch-produce 5–10 carousels using one template and a repeatable storyboard

Define your workflow (idea → outline → design → review → post → measure) and stick to it

Chapter 7

Policies, safety, and rights for TikTok posts

↗ Copyright & licensing (images, fonts, and music) (see Chapter 2)

Community Guidelines: avoid prohibited or sensitive content pitfalls

1 subtopics

Make a “no-go” checklist (violence, hate, misinformation, unsafe challenges, etc.)

Disclosures (ads, affiliate, sponsorships) and trust

2 subtopics

Add clear sponsorship disclosures in captions/on-slide when required

Write a repeatable disclosure style guide (what you disclose, where, and when)