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Digital Marketing Basis
23 topics across 6 chapters
Chapter 1
Marketing Foundations
1
Branding Essentials
2
Market Segmentation
3
Customer Journeys & Personas
Chapter 2
Digital Channels Overview
4
Channel Selection & Mix
5
Social Media Overview
6
Paid vs Organic Channels
Chapter 3
Content Strategy
7
Content Planning & Calendars
8
Content Creation & Formats
9
Editorial Calendar Basics
Chapter 4
SEO Basics
10
Keyword Research Basics
11
Technical SEO Basics
Chapter 5
PPC & SEM Basics
12
PPC Keyword Planning
13
Ad Copy & Landing Pages
14
Bidding & Budgeting
Chapter 6
Email & Analytics Basics
15
Email Marketing Fundamentals
16
Basic Email Metrics

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